ANATOMY help our clients create innovative new product and service designs.

We empower our clients to innovate and grow by:


/ Delivering customer insight and using it to guide development opportunitites


/ Partnering in concept design, delivering strategic support


/ Supporting development through to delivery, always keeping the customer at the core of design


“During our collaboration, ANATOMY has proven their ability to match the clients work style and in short, work as an integral aspect of S&N’s strategic team. I would be very happy to recommend Matt and his team at ANATOMY for their work ethic, dedication and care for the client’s needs.


– Matthew Murphy, SVP New Product Development, Emerging Markets, Smith & Nephew



“Working at ANATOMY is about tackling healthcare challenges that amount to better products and services for those in need – with an amazingly passionate, intelligent and fun team.”


– Caitlin Cockerton, Lead Inventor, ?What If!



“We have used ANATOMY in early device and packaging innovation and was thrilled about their execution of UX studies and their ability to transform user insights into customer centric concepts, well-balanced between the needs of the user and the strategic direction of the project defined.”


– Ida Vesterdal, Head of Innovation facilitation, Device R&D, Novo Nordisk




Matt and his team offer the powerful combination of deep strategic insight, alongside service design innovation.”


– Rob Phillips, Senior Tutor of Design Products, Royal College of Art